Prospect Smarter. Close Stronger.
Convert More Leads with Automated Video Education
When prospects understand, they buy. Automate education with videos that build trust and drive conversions — before the sales call even begins.
Short, strategic videos do the heavy lifting for you, explaining:
● Why the service matters
● What risks customers need to avoid
● Why your company is the trusted choice
Each video answers the questions that hold prospects back — and gets them ready to say yes.
All-In-One Nurturing & Sales Support
From strategy to content to delivery, Prospect Primer gives you the tools to streamline sales and close with confidence.
Expert Sales & Marketing Consulting
Your dedicated sales and marketing coach performs a deep dive into your current process to identify inefficiencies, leaks, and lost opportunities.
Marketing ROI Analysis: We evaluate which of your marketing efforts deliver the best ROI (return on investment) — whether it’s word of mouth, paid ads, referrals, or other channels.
Sales Process Refinement: We assess your current sales approach: Is it consistent across reps? Are scripts or processes in place, or are teams improvising when dealing with customers?
Communication Gap Audit: We uncover where information inconsistencies or gaps occur —from front desk messaging to handoffs between despatch and the service team.
Custom Conversion Strategy: We help you track and improve how leads show interest in services and book — by phone, email, text, online forms, or otherwise.
Custom Video Development
Our pro video storytelling team writes and develops high-impact videos that educate, differentiate, and close.
Explainers & process walkthroughs
Testimonials & case studies
Objection-handling videos
The Prospect Primer Platform
Our user-friendly platform integrates with your operations to automate and optimize customer education.
Automated email & text campaigns
Video watch tracking- how much of the video has been watched?
Lead scoring based on engagement
CRM integration for seamless follow-up
Attribution to see which videos drive sales
The Sales System Built for Service Businesses
Service businesses spend a lot on leads. Prospect Primer makes every prospect count, saving your business time and money.
● Maximize ROI on every marketing dollar.
● Pre-qualify and educate leads automatically.
● Increase close rates and job size.
● Stand out as the authority in your space.
How It Works
Sales Flow Audit
We identify your biggest opportunities for improving leads that express interest and make sure they have a good chance to close
Custom Video Development
Our video storytelling team creates engaging, educational videos that answer key buyer questions and build trust.
Automated
Delivery
Your videos are delivered through perfectly timed email and text flows.
You Close More,
Faster
Better-educated leads = higher close rates and bigger jobs.
Our Story: 30%+ Increased Revenue with Just a Few Simple Shifts!
Prospect Primer began with a simple but powerful idea: when people understand what they’re buying, they make better choices.
Apollo O’Neil, founder of the #1 tree service company in the Tampa Bay area, learned this firsthand. After years of spending valuable time educating each customer about the risks, value, and complexity of tree care, he realized something important: education wasn’t just helpful — it was a competitive advantage.
Frustrated by seeing customers misled by less-qualified competitors, Apollo started creating short, engaging videos to teach prospects what they needed to know before his team even showed up for an estimate. Closing rates jumped by 30–40% when prospects watched the videos, and those same customers spent an average of $700 more per job.
Apollo turned this solution into a repeatable system—one that could work not just for tree care, but for any service-based business. And thus, Prospect Primer was born: a bold new way to turn curious prospects into qualified clients through the power of education.
See Priming In Action
Who Is Prospect Primer For?
Prospect Primer is built for service-based businesses that rely on estimates and face-to-face sales to win work. If you’re in a competitive market and tired of wasting time on unqualified leads, this is for you.
This program is a great fit for:
Tree Service
Roofing & General Contracting
Plumbing
& HVAC
Landscaping & Irrigation
