About Prospect Primer
Where Education Meets Conversion
Prospect Primer was built on a simple but powerful insight: when customers understand what they’re buying, they make better choices—and they buy with confidence.
What started as an experiment in one tree care business quickly evolved into a repeatable system that helps service-based companies close more jobs with less time and energy—by educating prospects before the sales call even begins.
Best of all, it’s fully automated.
From Field to Founder:
Apollo’s Story
Prospect Primer founder Apollo O’Neil runs O’Neil’s Tree Service, one of the best rated tree service companies in the Tampa Bay area. Like many service pros, he used to spend hours every week explaining the ins and outs of his work to his customers: why tree services mattered, what the risks were, and how to spot poor-quality work.
It wasn’t just about closing the sale—it was about doing right by the customer. “I wanted people to be educated enough to make a good decision,” Apollo says. “That way, they didn’t get misled by someone who wasn’t qualified.”
But time was limited, especially with Apollo’s growing family. And as marketing costs rose, so did the pressure to make every lead count. To make sales more efficient and effective, Apollo began creating short, engaging videos to teach prospects what they needed to know before getting a quote.
Building a System That Works
Apollo grew an in-house videography team to build a process that delivers consistent results across a range of service industries—from tree care and roofing to HVAC and landscaping.
The system Combines:
Sales Flow Audit
Defining exactly who your ideal customers are and crafting messaging that speaks directly to their needs.
Automated
Delivery
Creating professional videos that answer key customer questions, build trust, and drive viewers to take action.
You Close More,
Faster
Automatically sending the right content to the right lead at the right time through tools like email sequences, CRM triggers, and text follow-ups.
Our Mission
Prospect Primer isn’t just about getting more jobs. It’s about building a business that educates and closes better clients through the power of video and marketing automation technology.
With the right video at the right moment, you can stand out in a crowded market, sell with less effort, and grow with confidence.
What We Believe
Time is money
Your sales team shouldn’t have to answer the same questions over and over.
Education is power
Informed customers are better customers.
Trust drives conversions
If they understand you, they’ll choose you.
Automation is your ally
Great content works 24/7 to nurture leads and drive revenue.